When Demand Grows, Connectivity Still Has to Work
Jamaica's Latin American opportunity is growing. The economics of getting those travellers there are changing. LATAM's decision to end its Lima–Montego Bay service from 1 April 2027 creates an important distinction for Jamaica's tourism industry: market demand and route viability are two different things. LATAM announced on 16 September that flights LA2446 and LA2447 between Lima and Montego Bay will cease from 1 April 2027. The airline described the decision as driven by commercial needs. Reporting from El Comercio , citing LATAM, identified rising fuel costs and Lima's international connection fee, TUUA, among the external factors affecting the viability of the route. That decision comes at an interesting moment for Jamaica. At JAPEX 2026, the destination reported continued growth from Latin America. Arrivals from the region increased 26.4 percent between January and August 2026. Argentina recorded 10,533 arrivals through June, up 29.1 percent on the same period in ...